Competitiveness and changes in the commercial environment have created new rules for business, where the priorities are differentiation, diversification and access to new markets.
Primary segment needs:
Unified messaging
Convey company culture
Offer tools for training and development
Local, national and international brand/product positioning
Increase market share
Segment diversification
Primary segment needs:
Increase sales
Competitive differentiation
Offer service tool kits
Communicate value proposition
Primary segment needs:
Capitalize on strengths
Communicate results
Increase support
Consolidate prestige